Role: Art Direction, Branded Content
From 2014 to 2016 I art directed several projects for Major League Soccer with the aim of building a new visual lexicon and mythology for the expanding league. To view each artists's personal website please click on the corresponding image.
Rivalry Week: sponsored by Heineken, I worked with 5 illustrators to create match posters featuring narratives for existing & future league rivalries.
MLS Insider: a weekly editorial series accompanying Emmy Award winning Producer Jonathan Hock's video documentaries showcasing in-depth features, personal profiles on some of the biggest stars and culturally relevant stories relating to American Soccer. My role was to create accompanying visual concepts for the weekly documentaries and work closely with illustrators to realize them. To the right are select illustrations.
NYCFC: A short lived series of match posters for New York City FC's inaugural season. The project was cut short 7 posters in. My role was to work with illustrators to conceptualize posters for each game. I wanted to focus on non-traditional soccer imagery to build a mythology for the new franchise.