Role: Art Direction, Branded Content
From 2014 to 2016 I collaborated with Major League soccer in strategizing and producing social and branded content for MLS partners Heineken & Adidas. I was responsible for strategy, ideation & production.
To view each artists's personal website please click on the corresponding image.
Rivalry Week: Sponsored by Heineken, I worked with 5 illustrators to create match posters featuring narratives for existing & future league rivalries. To capture the feel & scale of these historic rivalries, match posters were created that referenced iconic movie moments from each rivalry market city.
MLS Insider: a weekly editorial series accompanying Emmy Award winning Producer Jonathan Hock's video documentaries showcasing in-depth features, personal profiles on some of the biggest stars and culturally relevant stories relating to American Soccer. My role was to create accompanying visual concepts for the weekly documentaries and work closely with illustrators to realize narrative-centric graphics. To the right are select illustrations.
NYCFC: A short lived series of match posters for New York City FC's inaugural season. The project was cut short 7 posters in. My role was to work with illustrators to conceptualize posters for each game. I wanted to focus on non-traditional soccer imagery to build a mythology for the new franchise.