match & news

Due to unfortunate circumstances surrounding Covid19 which brought the entire sports & events world to a halt, the ICC content team faced a unique challenge to re-imagine our content strategy.

By pivoting to coverage of historical content that would allow us to create iterated content that could live outside news, topical events and can be paired with editorial content on our website to help build an audience to convert to ticket sales. Additionally it was a great opportunity to educate our audience on the rich history of our participating clubs, its current and past players.

A lot of this content was aimed to generate conversations. By creating graphics and conceptual templates we were able to increase our impressions and engagements by sparking conversation surrounding stories built into our content.

HISTORICAL

Due to unfortunate circumstances surrounding Covid19 which brought the entire sports & events world to a halt, the ICC content team faced a unique challenge to re-imagine our content strategy.

By pivoting to coverage of historical content that would allow us to create iterated content that could live outside news, topical events and can be paired with editorial content on our website to help build an audience to convert to ticket sales. Additionally it was a great opportunity to educate our audience on the rich history of our participating clubs, its current and past players.

A lot of this content was aimed to generate conversations. By creating graphics and conceptual templates we were able to increase our impressions and engagements by sparking conversation surrounding stories built into our content.

Greatest Club Teams of All Time

I worked with Ives Galarcep and illustrator Charles Drawin on an editorial/art series counting down 20 of the greatest club teams of the past 30 years.

OPTIMIZED FOR ALL PLATFORMS

To help drive traffic back to the website I commissioned artwork that placed the narrative action in the center so it could be used efficiently on the website in landscape format but cropped to portrait mode in order to also more effectively use on social platforms.