I was commissioned by Josimar Magazine to illustrate the cover for their 200 page World Cup special edition issue. The generous team at Josimar gave me full creative freedom so I really wanted to pour my love for the history of football into this cover. Since the upcoming World Cup will be the 21st installment I thought this would be a great opportunity to highlight the previous 20 tournaments spanning 1930 to 2014 and create a tapestry of its significant moments. The issue itself is a retrospective of the World Cup with no direct mention of the upcoming tournament in Russia so to allude to but not directly represent that I used a white/blue/red color scheme and a modified Soviet Style typeface.
Concept & Layout:
Digital communication technology has blasted history wide open, dispersing its individual parts to all corners of the internet. For the first time young people have the chance to learn about history in their own ways on platforms like youtube, twitter, from various listicles, etc. Each learning experience online is like an individual discovery and the user is an archeologist unearthing moments in history to fit the pieces of the whole together. This modular approach to re-interpreting history gave me the idea to represent individual vignettes for each World Cup as something akin to self-contained archetypal events that exist within self-luminous rectangles of computers, tablets and smartphones. The layout is more or less organized chronologically starting with the first World Cup 1930 in the top left corner, reading from left to right and top to bottom culminating in the World Cup 2014 panel on the bottom right.
A re-formatted color version of the cover was created for Italian Illustration Society ILLUSTRI. The presentation of the following icontypes are in their original colored versions.
With the World Cup Cover Josimar were able to add 40 additional pages of editorial content for print and digital.
Role: Art Direction, Social Content, Illustration
For the 2016/2017 & 2017/2018 season I had the opportunity to work with the team at the Bundesliga to art direct, strategize & produce a series of static & animated graphics for social use. I thought I would highlight my strategy using a selection of graphics created for the final match-day to discuss five types of visual content that sports publishers can create for social use.
Create high-impact visuals imbued with relevant narratives focusing on six of the Bundesliga's biggest stories from the 2016/2017 season. To increase reach it was suggested for the relevant Bundesliga clubs to share the content. Examples below: FC Bayern Munich
Types of social content:
1. Editorial: This type of graphic doesn't accompany a written article but functions very much like one. Traditionally, accompanying editorial illustrations tease the premise of an article or visualize a key point. The social media editorial on the other hand encapsulates the premise completely and doesn't require an accompanying article. Publishers can also easily plug in the graphic into a written article for clicks back to a web hub.
Story: RB Leipzig rose from the fifth tier of German football to the Bundesliga in just 8 years culminating in an incredible first Bundesliga season with the Champions League on the horizon.
Story: One of football's most chic & sophisticated players; FC Bayern's Xabi Alonso is retiring after playing for Europe's top clubs culminating in a stunning trophy cabinet.
2: Universal Responsive: Primary function of this graphic is to have a long, if possible, infinite shelf-life which means it can be used during time of production or long after as long as the premise holds. One approach to make the graphic "sticky" is to reference a relevant enough meme that acts as an archetypal placeholder.
Example 1: Here I referenced the humerous Zach Galifianakis "Math Genius" Meme that has become a symbolic & visual communicator of wit, intelligence & prodigiousness across social platforms. This graphic was used this season and can be re-used accordingly next season for domestic games, Champions league games, and more playfully for innocuous twitter exchanges/banter.
Story: At only 28 years old, the youngest coach in the Bundesliga; Julian Nagelsmann has given village club TSG Hoffenheim its best finish in Bundesliga history culminating in a Champions League spot. Hoffenheim's incredible season has garnered praise from all over the world for the young football prodigy.
3. Real-time single use: Graphic that functions primarily in limited timeframe, often referencing one specific idea or key insight. Since this graphic is based on a fluctuating premise it's best used in real time.
Example 1: This graphic was used as each of the two players scored, re-emphasizing the narrative until its logical conclusion.
Story: The 2016/2017 season was characterized by a race for the league's top scorer award (TorJägerKanone) between Borussia Dortmund's Pierre-Emerick Aubameyang and FC Bayern's Robert Lewandowski, swinging back & forth until it was decided on the final matchday.
4: Infographic: Graphic that represents data or information.
Story: The Bundesliga consistently features some of the world's most wondrous & exciting young talent. The 2016/2017 season saw the emergence of 5 particular players who stole headlines.
5. Hybrid: These categories are flexible & can often be combined.
Story: Philipp Lahm is retiring after a career that oversaw an illustrious career ranging from a loan at VFB Stuttgart to captaining FC Bayern & captaining Germany to a World Cup win. Created as video & gif.
Here I combined the Editorial & Infographic approach.
Story: Stefan Kiessling retires at end of 2017/2018 season.
Selected portraits for clients:
Wired, GQ, ESPN, Men's Health, MLS, Empire & Red Bull
Various Soccer related illustrations including client & personal work
Supporters.Pro is a collaboration between myself and Fashion Design Nerea Palacios. We came together through out mutual love for kit design to launch an independent apparel line that uses the football jersey as a canvas to re-imagine existing sports identities, properties across the pop culture landscape and to challenge the possibilities of what independent football apparel can be.
Apart from fully branding the project my role also focused on working closely with Nerea's kit designs and create corresponding logos. Moreover I worked closely on product development for the apparel line, including but not limited to marketing and social promotion. Supporters.Pro has been featured in Howler Magazine, Soccerbible, & Fox Sports and our SoccerWars line is currently on display in the National Football Museum in Manchester.
Various illustrations for editorial use. Clients include:
ESPN, Wired, Yahoo, Hyundai, Runner's Magazine, Playboy & Vibe
Official Press Release:
The U.S. Postal Service will soon release first-of-a-kind stamps with the look — and feel — of actual balls used in eight popular sports. Available nationwide June 14, the Have a Ball! Forever stamps depict balls used in baseball, basketball, football, golf, kickball, soccer, tennis and volleyball.
A special coating applied to selected areas of the stamps during the printing process gives them a texture that mimics the feel of a baseball’s stitching; golf ball’s dimples; tennis ball’s seams; soccer ball or volleyball’s textured panels; and,the different raised patterns of a football, basketball and kickball. News about the stamps is being shared on social media under the hashtag #Haveaballstamps.
Role: Art Direction, Event Branding, Marketing, Strategy, Production, Illustration
Clients: MLS, EA, Alcatel, World Soccer Shop
EA Sports x Seattle Sounders XBox
EA Sports commissioned me to Art Direct a custom Xbox Case for the Seattle Sounders of Major League Soccer. My role was to conceptualize and lead the product development and launch of the custom case. I worked closely with artist John Zylstra who provided the case art.
World Soccer Shop x Landon Donovan x Nike
FAN was commissioned by World Soccer Shop to customize a pair of Landon Donovan's Nike Soccer Cleats to commemorate Donovan's final game for the US National Team. Donovan ended his illustrious international career on Oct. 10, 2014 in Hartford, Conn. I worked with artist Chris Murray who hand painted these cleats capturing Donovan's incredible accomplishments like the MLS Goal Scoring record of 143 goals and US Soccer All Time Goal scorer with 57 goals.
Alcatel x MLS
I worked with Major League Soccer partner Alcatel for a series of emoji style portraits which were printed out and distributed to fans on matchdays in local markets Seattle, New York & Los Angeles for the team home games.Additional portraits were done for the 2017 All Star Game in Chicago. Fans were able to take photos of/with the print-outs and post them on their social channels with the corresponding hashtags #AllInForGalaxy, #AllForSeattle & #AllForMLS
Portraits were used across all platforms in advertising; print & digital including banners, newspaper ads, digital promotions and lcd screen ads in shopping centers
In collaboration with FutbolArtistNetwork I art directed, designed and helped develop an officially licensed Soccer emojis app for Major League Soccer.
Below are selected samples of the Portland Timbers, La Galaxy & New York City FC emojis pack. Emojis are available for all 20 MLS teams and FAN also has licensing rights for the U.S. National Team.
I designed the emojis to mimic the MLS brand guide and reflected the use of the 45 degree angle throughout. I also designed a mascot (unused) - its head based on the MLS crest and body shapes to reflect the angles used in the MLS crest.
Role: Art Direction, Branded Content
From 2014 to 2016 I collaborated with Major League soccer in strategizing and producing social and branded content for MLS partners Heineken & Adidas. I was responsible for strategy, ideation & production.
To view each artists's personal website please click on the corresponding image.
Rivalry Week: Sponsored by Heineken, I worked with 5 illustrators to create match posters featuring narratives for existing & future league rivalries. To capture the feel & scale of these historic rivalries, match posters were created that referenced iconic movie moments from each rivalry market city.
MLS Insider: a weekly editorial series accompanying Emmy Award winning Producer Jonathan Hock's video documentaries showcasing in-depth features, personal profiles on some of the biggest stars and culturally relevant stories relating to American Soccer. My role was to create accompanying visual concepts for the weekly documentaries and work closely with illustrators to realize narrative-centric graphics. To the right are select illustrations.
NYCFC: A short lived series of match posters for New York City FC's inaugural season. The project was cut short 7 posters in. My role was to work with illustrators to conceptualize posters for each game. I wanted to focus on non-traditional soccer imagery to build a mythology for the new franchise.
Role: Illustration, Art Direction, Branded Content
I was commissioned by Windows to brand the sponsored MLS All Star Game 2014 booth in Portland. The primary asset is an illustration honoring fans, repurposed for each corresponding MLS team to be displayed in the Windows booth.
The secondary graphic is a set of minimal MLS logos used to brand shirts, bags, hat, food trucks & pedicabs.
In addition, I worked with chainsaw sculptor Bob King to create a center piece sculpture in honor of the two teams playing in the main event; MLS All Star vs. Bayern Munich.
Role: Art Direction
About 52 Shades of Greed
In 2012 I art directed & designed a project called 52 Shades of Greed; a fully illustrated deck of playing cards about the Wall Street Crash & Occupy movement featuring 28 artists, and the 99%.
About Alternative Banking
Alternative Banking is a group of people who are disturbed about the current state of finance and financial regulation. Many of us have experience or expertise in the financial industry and are all-too-familiar with the way that the industry exploits “dumb money” and manipulates financial regulation to its benefit. We are open to everyone who would like to understand what has gone wrong with the banking industry, Wall Street and the political and regulatory process and work to fix it.
About the Artists
The 52 Shades of Greed art directing team, Marc Scheff and Daniel Nyari, are NYC-based illustrators who wanted to create a unique collaboration between illustrators of all stripes and levels of fame to say something important about the world. They believe that illustrators can be teachers engaged in politics and social welfare. They believe that we can become more than individuals and more than servants to other peoples’ messages. They gathered an art team from all over the world to contribute to the 52 Shades of Greed project, and could not be more pleased with the result.
Adam S. Doyle
Chris B. Murray
Daniel Nyari (Art Director & Designer)
Dobot (Logan Faerber)
Marc Scheff (& Art Director)
Stephanie F. Scholz