Role: Creative Direction, Illustration, Art Direction, Design
Client: Major League Soccer
I was commissioned by Windows to brand the sponsored MLS All Star Game 2014 booth in Portland. The primary asset is an illustration honoring fans, repurposed for each corresponding MLS team to be displayed in the Windows booth.
The secondary graphic is a set of minimal MLS logos used to brand shirts, bags, hat, food trucks & pedicabs.
In addition, I worked with chainsaw sculptor Bob King to create a center piece sculpture in honor of the two teams playing in the main event; MLS All Star vs. Bayern Munich.